An Electronic Press Kit (EPK) also known as Electronic Information Kit (EIK) or Electronic Media Kit (EMK) is exactly what the name suggests - a press kit in an electronic form. EPK can be distributed through CD, DVD, a thumb-drive, an e-mail, or a Web site.
Why EPK?
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The world has change a great deal for the musicians with the advent of social media. From marketing to the artist-fan relations and distribution of music, everything is now taking place online. The traditional way of presenting music to industry stakeholders through the press kit is no longer the most effective marketing strategy.
EPK or Electronic Information Kit is an innovation that allows every musician to showcase their entire range of works online
EPK - an Online Press Kit
EPK or Electronic Media Kit is an online press kit.
Using an Electronic Information Kit, you can send information about your entire gamut of work to whosoever you want including the press.
However, unlike a normal e-mail, which can be accessed by only the sender and the receiver, Electronic Press Kit goes on to appear on search engine and therefore can be accessed by every online visitor. Now imagine the benefits of getting such a vast exposure without making even a bit of extra effort and penny!
Electronic Media Kit - quick, engaging and up to date
One of the worries that most of the musicians face is related to the time and effort they need to invest every time they launch a new album or hold a concert. Electronic Media Kit takes this worry out of equation as using it you can up-to-date about all your activities and coming events online. Thus, an EPK also spares you money and time in distributing information.
Become a leader with EPK
EPK or Electronic Information Kit also enables you to keep track of your online visitors. This helps you to know exactly who your target audience is and what they want. Thus, you can always be a step ahead of your competitor and keep your art in tune with the demand of the market.
Whether you are a dancer, singer or a percussionist, an EPK can be tailored as per your specific needs. An EPK can be easily disseminated using an e-mail and therefore an artiste can send it to the specific group of audience with specific information.
A golden platform for new arrivals
EPK or Electronic Information Kit has an extensive reach. Distributing Electronic Press Kit using social networking sites like face book, my space and you tube, you can take your work to every art lover on this earth. This is especially beneficial for a budding artiste.
With an effective Electronic Press Kit, you can receive the attention of a great number of people and make your work known worldwide.
Cost effective and highly effective
By using an EPK, you can reduce the cost you, as an artiste, have to bear in promoting your work and reaching the audience.
Electronic Media Kit is simple yet highly effective.
You need only a simple click and bingo! Before your blink your eyes, your work has reached the place and the person you want. Thus, using Electronic media kit saves you time and money which you otherwise have to spend in printing and disseminating promotional materials.